KAJIAN HUKUM EKONOMI SYARIAH TERHADAP STRATEGI PEMASARAN KERIPIK SINGKONG DI NAGORI PEMATANG ASILUM KABUPATEN SIMALUNGUN

Abstract

Cassava Chips Entrepreneur (duloor chips) is a cassava chips manufacturing business located in a residential area on Jln. Asahan KM 18.5 Huta II, Nagori Pematang Asilum, Mount Malela, Simalungun district. In carrying out his business activities, this entrepreneur has implemented various marketing strategies which include product strategies, pricing strategies, distribution strategies and promotional strategies.

The formulation of the problem in this research is: 1. What is the marketing strategy for buying and selling cassava chips in Nagori Pematang Asilum, Simalungun Regency, seen from the perspective of Sharia Economic Law? 2. What factors influence the marketing strategy for buying and selling cassava chips in Nagori Pematang Asilum, Simalungun Regency? and the aim of this research is to find out how the marketing strategy for buying and selling Cassava Chips at Nagori Pematang Asilum, Simalungun Regency is seen from the perspective of Sharia Economic Law and to find out what factors influence the marketing strategy for buying and selling Cassava Chips at Nagori Pematang Asilum, Simalungun Regency.